Since 1915, Bealls has been a Florida-based family business. Founded by Robert Matthews Beall as the Dollar Limit Store, Bealls evolved into the V Dollar Limit before transforming into the Bealls Stores you know today. We’re very proud to be a local business that believes strongly in giving back to the communities in which we serve. As Floridians ourselves here at Bealls, we know what it feels like to LIVE LIFE LOCAL. We take pride in offering quality, variety and value to our guests by curating the best in terms of national brands, as well as designing exclusive lines with you in mind. Find locations and more information at www.beallsflorida.com
Our Exclusive Brand –Reel Legends®
Celebrating Over 20 Years
Launched in 1998 as a t-shirt and sportswear line, Reel Legends® has become the number one fishing apparel brand in Florida. Designed locally and exclusively at Bealls with Florida’s unique climate in mind, Reel Legends® has transformed into a premium performance line with the technology you need to keep you covered.